---
title: "Do Plumbers Need a Website If You're Already on Checkatrade?"
description: "Checkatrade's own pricing starts at £30 a month. Real 2026 data on why most people who read your reviews still go looking for your own website next."
canonical: https://buildmydigital.co.uk/blog/do-plumbers-need-a-website-if-theyre-already-on-checkatrade/
---

Checkatrade's own pricing starts at £30 a month. Real 2026 data on why most people who read your reviews still go looking for your own website next.

Source: https://buildmydigital.co.uk/blog/do-plumbers-need-a-website-if-theyre-already-on-checkatrade/

[Home](https://buildmydigital.co.uk/) · [Blog](https://buildmydigital.co.uk/blog/)

# Do Plumbers Need a Website If You're Already on Checkatrade?

17 September 2026 · Build My Digital

The short answer: yes, and Checkatrade's own numbers are why. [Checkatrade's pricing page](https://join.checkatrade.com/pricing/) lists a free listing, an Approved plan at £30 a month, and Growth plans "from £59/mo" once you start paying for lead volume, on top of a search fee some trades pay per enquiry. That's a membership fee you pay every month whether the phone rings or not. We build [plumber websites](https://buildmydigital.co.uk/plumbers/), and the objection we hear most is some version of "I'm already on Checkatrade, why do I need a site too."

**Key takeaways**

- [Checkatrade's own pricing page](https://join.checkatrade.com/pricing/) lists Approved membership at £30 a month and Growth plans "from £59/mo" for higher lead volumes, paid monthly regardless of how much work comes in.

- [BrightLocal's 2026 Local Consumer Review Survey](https://www.brightlocal.com/research/local-consumer-review-survey/) found **54% of consumers visit a business's own website** after reading a positive review, up from 32% when the same question was asked in 2019.

- The same survey found only **40% of local businesses have a dedicated website**, meaning most are invisible at exactly the point over half their prospects go looking.

- Checkatrade gets you found and reviewed. It doesn't own the moment someone checks you out before calling, that's your own site's job.

- Our prices: five pages £649, service pages £89 each, Google Reviews Engine £299 setup then £49 a month.

## What Checkatrade actually does

Checkatrade is a directory with vetting and reviews built in. Homeowners search a trade and a postcode, compare a handful of profiles, and can call, request a quote, or book straight from the app. That's a real, useful job, and for many plumbers it brings in genuine leads.

What it charges for is access to that search. Checkatrade's own breakdown is plain about it: membership is a fixed monthly cost, and higher lead volumes or wider coverage areas push the price up from there. Your profile lives inside their directory, using their layout, priced by how much traffic you want from it.

## What people do after they find you there

This is the part that gets missed. Finding a plumber on Checkatrade isn't the end of the decision, it's usually the middle of it. BrightLocal's 2026 survey asked consumers what they do after reading a positive review: 66% go on to do more research before buying anything, and the single most common next step, chosen by 54% of them, is visiting the business's own website. That's up sharply from 32% when BrightLocal last asked the same question in 2019.

The same survey found only 40% of local businesses have a dedicated website at all. Put those two numbers together and the gap is obvious: most of the people who just read your Checkatrade reviews go looking for your own site next, and most tradespeople don't have one for them to find.

## What a plumber's own website needs to show

- **A phone number and callback form on every page**, since emergency searches go to whoever answers the phone first.

- **Your call-out area stated plainly**, so someone with a burst pipe at 11pm knows in three seconds whether you cover their postcode.

- **A page per job**, boilers, bathrooms, leaks, landlord certificates, each answering what that specific job costs and involves. [Landlords are legally required](https://www.hse.gov.uk/gas/landlords/gassaferecord.htm) to get an annual gas safety check from a Gas Safe registered engineer, a job worth its own page rather than a line buried in "services."

- **Reviews front and centre**, Checkatrade and Google both, since 47% of consumers in the BrightLocal survey won't use a business with fewer than 20 reviews.

- **Real job photos**, because a directory listing shows the same layout as every competitor next to it; your own site is the one place that's unmistakably yours.

## What it costs to have this ready

Real prices, same as everywhere on our site.

| What's missing | What fixes it | Price |

| No website at all, just a Checkatrade profile | Five-page site | £649 |

| Boiler, bathroom, leak or landlord cert work with no dedicated page | Extra service pages | £89 each |

| Reviews thin or only living on Checkatrade | [Google Reviews Engine](https://buildmydigital.co.uk/review-engine/) | £299 setup, £49/mo |

| Calls missed outside hours or during a job | [AI voice agent](https://buildmydigital.co.uk/voice-agent/) | £299 setup, from £149/mo |

| Site exists but a few sections need rebuilding | [Website rescue](https://buildmydigital.co.uk/website-rescue/) | £449 |

Half up front, half at launch, and the site is yours. No monthly fee tied to how many leads you want that month.

Run your current site through our free scanner at [buildmydigital.co.uk/scan](https://buildmydigital.co.uk/scan/). It checks the trust, content and technical basics, including whether your reviews and call-out area are actually visible, and takes about a minute with no email required. See [every price](https://buildmydigital.co.uk/pricing/) before you talk to anyone.

## Common questions

### Do plumbers need a website if they're already on Checkatrade?

Yes. Checkatrade gets you found in a search and gives you somewhere to collect reviews. It doesn't cover what happens next: BrightLocal's 2026 research found 54% of people who read a positive review go on to check the business's own website before doing anything else.

### How much does Checkatrade actually cost?

By Checkatrade's own pricing page, Approved membership is £30 a month and Growth plans start "from £59/mo" for higher lead volumes, on top of any per-enquiry fees for your trade. It's a recurring cost regardless of how much work lands that month.

### What should a plumber's own website show?

A phone number and callback form on every page, your call-out area stated plainly, a page per job (boilers, bathrooms, leaks, landlord certificates), and your reviews front and centre rather than buried in a directory.

### What does fixing the gaps cost?

Five pages is £649, extra service pages are £89 each, and a Google Reviews Engine setup is £299 with £49 a month after. Every number is on the [price list](https://buildmydigital.co.uk/pricing/), same as everyone else pays.

Want the version of this with your name on it?

Run the free scan on your current site, 50-plus checks including AI search, no charge, or ask for your free website: we build it first, then the systems that get you booked. £39 a month keeps it online once it’s live, and there is no obligation either way.

## Get your website, free.

Tell us your business name and town. We’ll send back a scan of your current web presence and a preview of your site. The build costs nothing, and you don’t have to book a call to get it.

Open Monday to Friday, 7am to 10pm. Calls and WhatsApp answered same day, emails within one working day. Or [book a callback](https://buildmydigital.co.uk/book/) at a time that suits you.

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