A fake review, reported and answered.

Reviews that break Google's rules.

Google's rules for reviews say a review should reflect a real experience with the business. These are the kinds that break them:

Fake

No real experience with your business behind it, such as a review from someone who was never a customer.

From a competitor

Posted on your profile to undermine your business.

Off-topic

Nothing to do with a real experience of your business, such as a review posted about a different business. Google's content policy names off-topic reviews.

Conflict of interest

From a current or former employee, a relative, or someone tied to you or to a rival.

Harassment and offensive content

Harassment, threats, hate, profanity, or someone's personal details posted without their consent.

An honest review does not qualify, even a harsh one. Google says plainly that it does not get involved in disagreements between a business and its customers, and it decides every report itself.

Checked, reported and followed up.

Send us the review. We check it against Google's own rules and tell you straight whether it qualifies. If it does, we put the evidence together, take it through the right channels and follow it up until Google gives its answer. If it breaks none of the rules, we say so, and the reply is the right tool for it.

A calm reply, ready while Google looks.

The review stays on your profile while Google looks at it. We draft a calm public reply for your approval, so anyone who reads the review also reads a business that answers well. Nothing is posted or reported in your name until you say yes.

Where it stands, at every step.

You hear from us when the review is reported, when Google decides, and what we do next. If it comes down, you see it go. If Google keeps it up, you hear that too, with anything that can still be done, and your reply is already there.

Nobody can make Google remove a review.

Google decides every report, under its own rules and at its own pace, so we never promise a removal. What you can hold us to is the work: the check, the report and its follow-up, and a reply ready to post.

£99, only if it comes down.

£99 a review, paid only if Google takes it down. If it stays up, there is nothing to pay. Either way you get the check against Google's rules, a reply drafted for your approval, and the outcome reported back. Getting more genuine reviews in is a separate service, the Google Reviews Engine, and a Google Business Profile set up in full gives every reply a better home.