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Your phone, answered. Every time.

Customers don't check your opening hours before they ring, and a lead that waits gets won by whoever answers first. Your voice agent picks up in two rings at 2pm or 2am, books straight into your live diary, and calls new enquiries back in seconds.

Websites built free for local businesses. Then the systems that get you booked. £39 a month keeps us working on it to bring you more customers. No minimum term.

Demo call · 1:16

Listen to it book a patch test before a colour.

A new client rings for highlights on Saturday, and a first colour needs a patch test. The receptionist books the test for Thursday and the colour with Jess.

A demo we produced for this page. The business, the caller and the booking are made up, and both voices are AI.

  1. Receptionist: Juniper House Hair and Beauty, good afternoon. How can I help?

  2. Caller: Hiya. I'd like to book highlights for Saturday, if you've got anything. I've not been to you before.

  3. Receptionist: Lovely, welcome. As it's your first colour with us, we'll need a quick patch test at least 48 hours before. It only takes five minutes.

  4. Caller: Oh, right. Could I pop in Thursday after work? I finish at five.

  5. Receptionist: Course you can, we're open till eight on Thursdays. What time were you after on Saturday?

  6. Caller: Morning, ideally. The earlier the better.

  7. Receptionist: Jess has half nine. Full head highlights with a cut and blow-dry is £145, and it's about three hours.

  8. Caller: Half nine's perfect. Put me down for that.

  9. Receptionist: Lovely. Can I take your name, and is this the best number for a text reminder?

  10. Caller: It's Nicola Hughes, and yeah, this number's fine. Erm, what happens if the patch test reacts?

  11. Receptionist: Just give us a ring, and Jess will talk it through with you before Saturday. You won't be charged for anything.

  12. Caller: Okay, that's good to know.

  13. Receptionist: So that's the patch test after five on Thursday, then Jess at half nine on Saturday. I'll text you the details.

  14. Caller: Brilliant, thanks so much.

  15. Receptionist: You're welcome, Nicola. See you Thursday.

How a call runs

From the first ring to the text on your phone.

The phone rings

A customer rings while you are on a job.

Your phone can ring first, with the agent picking up after about 20 seconds when you don't, or it can answer every call from the start.

It picks up

The voice agent answers as your business.

It knows what you have given it: your services, hours, areas, and the answers to the questions you get.

During the call

It books them in or takes their details.

It books the slot into your live diary while they are on the line, or takes a message for you. It quotes your prices only if you want it to.

After the call

A text lands on your phone.

Who rang, what they wanted and what was booked, in a few plain sentences.

You did not have to put down what you were doing.

What lands on your phone

New client Nicola Hughes rang for highlights. It is her first colour with you, so she is booked for a patch test on Thursday after five, then Jess at half nine on Saturday: full head highlights with a cut and blow-dry, £145, about three hours. She asked what happens if the patch test reacts and was told to ring so Jess can talk it through before Saturday. Her text reminder goes to the number she rang from.

An example, written from the salon call above. Yours carries your own caller's details.

Call me now

Hear Tony for yourself. He will ring you now.

Tony is our caller. We text you a code first to check the number is yours, then he rings you once, now (he rings between 8am and 9pm). Say no thanks at any point and we stop. Privacy notice

Rather ring it yourself? Call our own line on 0161 570 1901, day or night. It answers the way yours would answer your customers.

Hear it answer as your business. Right now.

Type your business name and town, or paste your website. We read your site and your Google profile, then your own receptionist rings your mobile and takes the call the way it would take a customer's.

Ask Tony something. Out loud, right now.

This is a live demo of our receptionist, answering for our own business, in his own voice. Yours would be trained on your services, your prices and your rules.

Missed call calculator

What your missed calls cost you.

£780 a month

£180 a week, £9,360 a year, going to whoever answers first.

As an example from these numbers, £631 a month is left over after the receptionist’s £149 starting price. Illustrative only, not a promise of earnings.

These are example numbers. Change them to your own. Worked out as 5 missed calls a week, times £120, times the 30% who would have booked, then over a month (52 weeks divided by 12).

A receptionist that answers every call in seconds, day or night, is £149 to £399 a month. It has to pay for itself in the first month, or you get every penny back, setup included.

Hear it answer as your business
What you get

Open 24/7, even when the shop isn't.

People call at random times and never check your hours first. Your agent answers every one of them instantly, takes a message, checks your real diary and books the slot while the caller is still on the line. Synced to your CRM so the whole workflow runs itself: no scribbled numbers, no voicemail graveyard, no stepping out of a treatment to catch the phone.

Speed to lead

The fastest reply wins the job. Every time.

When someone fills in a form or rings around, they go with the business that gets hold of them first. Not the best one, the fastest one. Your agent rings new leads back within seconds of the enquiry landing, day or night, while your competitors are still listening to their voicemails. That single habit wins more work than any redesign.

25%

of calls to businesses are missed, which Paperclip calls a reasonable average across all sectors.

Source: Paperclip, a UK call answering firm: How Many Calls Do UK Businesses Miss?

33%

of incoming calls were missed in a 2017 UK survey of 300 micro-businesses, mainly tradespeople.

Source: the 2017 survey, as reported by Paperclip

47%

of first calls went unanswered in a 2025 study of 142 UK small and medium businesses.

Source: the 2025 study, as reported by Paperclip

391%

improvement in lead conversion for companies that responded within one minute, in Leads360's analysis of several million leads.

Source: Leads360, a lead management software firm, on its own data, Insurance Journal, April 2010

All four are about other businesses, and the 391% dates from 2010, so none of them is a promise about yours. How we checked these numbers.

Paying for Google Ads? Each call from an ad is a click you have already paid for. The voice agent answers every one, day or night.

Pick your cover

Two tiers. Both answer every call.

Voice Agent · £299 setup, then £149 to £399 a month
The working receptionist for local businesses. Synced to your live diary or CRM, so it books real appointments into real slots while you are mid-client. Quotes your prices only if you want it to and give us the prices to quote; otherwise it takes a message or books a callback. It never takes payment. It texts you the summary and hands the unusual calls to you. Your exact monthly number depends on call volume and is fixed in writing before launch. It pays for itself in the first month, or every penny back, setup included.
Voice Agent + Human Team · £500 to £2,000 a month
For hotels, clinics with full books, call-heavy trades and small call centres. AI answers first and clears the routine; a UK-based human team sits behind it for the judgement calls, complaints and VIPs. Priced on your call profile: hours covered, volume, escalation rules.
Try it first

Seven days free, on the calls you miss.

Try the voice agent free for 7 days, with no card. It answers only the calls you miss: you divert the calls you don't answer to a number we set up for the trial, so your phone still rings first. It takes a message or books a callback for you, and it never quotes a price or takes a payment. At the end you get a list of every call it caught. After the trial the price is the one above, unchanged, and nothing carries on unless you say yes.

It learns your business before it answers anyone. A short setup call and a short form cover your services, how you handle prices, your hours and the areas you cover, the questions you get and the answers you give, what counts as urgent, and how you want messages taken. You ring it yourself and test it, and we adjust it until you're happy with how it sounds. Only then do you divert your missed calls to it, and during the week we read every call and fine-tune it. To start yours, book a quick call or email hello@buildmydigital.co.uk.

The honest bit

Built on your business, not a script.

It only knows what we load: your services, prices, hours and policies, nothing invented. You test it yourself before it ever takes a customer call. Comparable UK services that actually book appointments run £149 to £399 a month, and human-backed cover runs £500 to £2,000: our tiers sit inside honest market rates, published here rather than hidden behind a quote. Pairs with missed-call text-back, which comes with Starter, and the follow-up funnel so nothing leaks.

Straight answers

Common questions.

How is this different from an answering service?
A human answering service reads a script and takes a message, from £80 a month plus per-call charges. Your voice agent knows your services and your diary, answers instantly at 2am, and books the appointment there and then. It quotes your prices only if you want it to and give us the prices to quote; otherwise it takes a message or books a callback. It never takes payment.
Will callers know it is not a person?
It says so if asked, and we tune the voice and script until it sounds like your front desk rather than a robot. Callers care about being answered in two rings; the ones who need a human get passed straight to you.
Won't an AI on the phone cost me my customers' trust?
Answer the phone yourself when you can. The assistant takes the calls you miss and the ones after hours, so nobody rings the next firm. We are just here to support the business and increase your revenue.
Why £149 to £399 rather than one number?
Call volume. A village salon taking a handful of calls a day sits at £149; a multi-chair shop or a business with several lines uses more minutes and more diary wiring, and the price scales with it. You get your exact number in writing before anything goes live, and it stays flat from there.
Who is the £500+ tier for?
Businesses where a missed or mishandled call costs real money at scale: hotels, call-heavy trades, clinics with full books, small call centres. AI answers first and handles the routine; a UK-based human team sits behind it for the calls that need judgement. £500 to £2,000 a month depending on hours and volume, quoted on your call profile.
Can I try it before I pay?
Yes. Try it free for 7 days, with no card. It answers only the calls you miss, once you divert the calls you don't answer to a number we set up for the trial. It takes a message or books a callback, and never quotes a price or takes a payment. At the end you get a list of every call it caught. It starts with a short setup call and a short form, so it learns your business first: your services, how you handle prices, your hours and areas, the questions you get and your answers, what is urgent, and how you want messages taken. You ring it yourself and we adjust it until you're happy with how it sounds, and only then do you divert your missed calls. During the week we read every call and fine-tune it. After the trial the price is the published one, unchanged, and nothing carries on unless you say yes.
What happens on day one?
We listen to how you answer the phone, load your real details, wire your booking, then you ring it yourself and correct it until you are happy. It goes live only when you would let it answer your own mum.
Can I keep my current number?
Yes. We point your existing number at the agent, so nothing on your cards, vans or Google listing changes. Your callers ring the same number they always have.
If I miss a call, what happens to the customer?
They ring the next business on the list. Most people will not leave a voicemail, and the job goes to whoever picks up first, so the customer is gone in the time it took your phone to stop ringing. That is the call the agent is for. You choose how it covers you: your phone rings first and the agent only picks up when you don't, after about 20 seconds, or it answers every call from the start. Either way nobody reaches your voicemail, and the summary of every call comes to you by text.
Can I cancel, and what happens to my calls then?
Cancel any month, no exit fees. Your number goes straight back to ringing your own phone the day you stop. You are never locked in and you never lose the line.

Voice Agent: £299 setup, then £149 to £399 a month. With a human team behind it: £500 to £2,000. Exact number in writing before launch. Cancel monthly, no exit fees.

Our promises

What you can hold us to.

  • It has to pay for itself in the first month, or you get every penny back, setup included.
  • It learns your business first, then you ring it and test it yourself, and we adjust it until you're happy with how it sounds. It answers your customers only once you say yes, so it never sounds like a bot or says something wrong that could cost you work.
  • You pay nothing on the call. It's a 20-minute call with a member of our team, and no payment is taken on it.
  • The price is on this page: £299 setup, then between £149 and £399 a month, with your exact figure in writing before launch.
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Open Monday to Friday, 7am to 10pm. Calls and WhatsApp answered same day, emails within one working day. Or book a callback at a time that suits you.

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