Home · Google Ads · Foundation
Google Ads, set up before you pay for a click.
Before your first paid click, you get a Google Ads account in your own name, tracking for calls and forms checked against your own phone and inbox, a landing page that takes a call in one tap, a complete Google Business Profile and a written offer. When an ad brings a call or a booking, you can see it.
You are about to pay for clicks, and nothing would tell you which ones rang.
So every step a click passes through is set up before you pay for the first one.
- 01The searchYour customer
Someone searches for what you do in your town.
- 02The clickYour ads account
Your ad, from an account in your own name, paid for with the details you added.
- 03The pageLanding page
Your offer above the fold, your best reviews, and your number one tap away.
- 04The mapGoogle Business Profile
Complete, with the same name, address and phone as your page.
- 05CountedTracking
The call or the form is counted, and checked against your own phone and inbox.
When an ad brings a call, you can see it.
What a click costs, by sector.
Typical UK prices for a click on Google search in 2026. They are estimates from our own keyword data and published agency benchmarks, because there is no official UK benchmark. Your own figure depends on your town, your keywords and who else bids on the same search.
- Home and trade services
- Plumbers, electricians, heating engineers, roofers, builders, cleaners and gardeners mostly see £2 to £10 a click. Emergency call-out and locksmith searches cost more.
- Health and dental
- Dentists, clinics and vets: about £3 to £8 for general searches.
- Estate and lettings agents
- About £2 to £5.
- Solicitors and accountants
- About £5 to £10. Specialist areas such as personal injury cost much more.
- Financial advice and mortgages
- The widest range, from about £4 to over £20 depending on the search.
- Shops, food and fitness
- Shops, takeaways, restaurants and gyms: about £0.50 to £2.50.
Clicks in London usually cost more than in smaller towns. The fault we see most often in accounts with clicks and no calls is tracking that never fires on a real call, so Google has no idea which clicks turned into a customer (our guide to clicks with no calls). The foundation sets that up, and checks it, before you spend.
Five parts, each at its published price.
| Part | What you get | Price |
|---|---|---|
| Google Ads setup | A Google Ads account in your own name, created or taken over, with us added as manager. You add your own payment details. Tracking for calls and for form sends, each set up on its own, then checked against your own phone and inbox for the same period. | £249 |
| Landing page | One page with one job: your offer above the fold, your best reviews, click-to-call and a short form, on your own domain. | £299or free with Starter, £39 a month |
| Measurement pack | Analytics and search reporting installed with a UK-compliant consent banner, so you can see which pages bring calls and form fills. | £199 |
| Google Business Profile | Every section completed, with the same name, address and phone as your page. | £179 |
| Your offer | A short written offer for the ads to send people to: what you sell, who it is for, the one thing to do next and what you can honestly promise. Built from your real services, job value and reviews. | Included |
All five: £926 one-off. Or take the landing page free with Starter: £627 one-off, plus £39 a month for Starter. At the end you get a one-page summary of what was built and how to read the numbers.
Optional: review collection setup, £99. The QR code, short link and follow-up template that keep reviews coming in.
The one-off parts are half up front, half at launch, with a fixed quote in writing before we start. Your ad spend is separate and goes to Google on your own account. You can buy the foundation on its own: the account is yours, so you can run the ads yourself, or have us run them for £249 a month.
Two guarantees, in writing.
- Built right or refunded
- Your account, tracking, landing page, Google Business Profile and written offer are live and tracked within 14 days of us getting your access, or your setup fee comes back. We prove the tracking with a real test call to your phone.
- Enquiries guarantee, with management
- If you take our Google Ads management and your ads do not bring the number of tracked enquiries we agree in writing, in your first 30 days live, your first month of management is refunded. The number is set for your business from your budget and keywords, and written into your quote before you pay.
Conditions: access to your accounts within 3 days, replies within 5 working days, the same phone number, the agreed ad budget run as written, a claim by email within 30 days, and your refund within 14 days of the claim. Ad spend paid to Google is never refunded by us. The full terms are in the contract.
A local business with a phone someone answers.
- It is for you if
- You run a local trade or clinic, you want to run Google Ads on your own or with us, and you can spend around £300 to £600 a month on clicks. That is our guide for most local trades and clinics, paid to Google on your own account.
- It is not for you if
- Calls already go unanswered: fix that first, and the missed call calculator shows what they cost. Or you can't spend around £300 a month on clicks yet: below that there is usually not enough data to learn from. Or you want a promised position on Google: nobody can promise that, so we don't.
Your side of the set-up.
- Manager access to your Google Business Profile within 3 days, and replies to us within 5 working days.
- Your Google Ads account, or the go-ahead to create one in your name, with a payment method you add yourself. We never ask for passwords or card details.
- Access to your domain or website, and a phone number that stays the same.
- Your services, the towns you cover and what one typical job is worth to you.
- What you can honestly offer, such as a fixed-price visit or a free quote, plus your photos and your best reviews.
- An ad budget in mind, paid to Google on your own account.
Not included: the ad spend itself; running and optimising your campaigns after launch, which is our Google Ads management at £249 a month; a full website with a page per service, which is web design; and any promise of a position on Google.
Common questions.
- Can I buy the foundation without the monthly management?
- Yes, it stands on its own. The account is yours, so you can run the ads yourself afterwards, or have us run them for £249 a month.
- Do I own the ads account?
- Yes. It is in your own name, with us added as a manager, and you add the payment details yourself. If you stop working with us, you keep the account.
- Do you need my passwords or card details?
- No. You add us as a manager from your own accounts. We never ask for passwords or card details.
- How do I know the tracking works?
- Calls and form sends are tracked separately, and we check what the tracking counts against your own phone and inbox for the same period.
- What is the offer part?
- A short written offer the ads send people to: what you sell, who it is for, the one thing to do next and what you can honestly promise. We build it from your real services, job value and reviews, and it goes on your landing page. It is included at no extra cost.
- What do the guarantees cover?
- Your setup is live and tracked within 14 days of us getting your access, or your setup fee comes back. If you take our management, the enquiries guarantee refunds your first month when your ads miss the tracked enquiries we agree in writing. The conditions sit under Our guarantee above, and the full terms are in the contract.
- What if Google Ads is wrong for my business?
- We will tell you on the call, before you buy anything. Some markets need more than £300 to £600 a month of spend, and sometimes the same money would work harder on AI search.
Google Ads Foundation: £926 one-off, or £627 plus Starter at £39 a month. Answer a few short questions and pick a time, and a member of our team rings you to see whether it fits your business.
What you can hold us to.
- Nothing goes live on your landing page, your Google profile or your ads account until you've seen it and said yes.
- You pay nothing on the call, and no payment is taken on it.
- The price is on this page: £926 one-off, or £627 one-off plus £39 a month for Starter with the landing page free.
Get your website, free.
Tell us your business name and town. We’ll send back a scan of your current web presence and a preview of your site. The build costs nothing, and you don’t have to book a call to get it.
Open Monday to Friday, 7am to 10pm. Calls and WhatsApp answered same day, emails within one working day. Or book a callback at a time that suits you.