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Pay per booking for home improvement firms.

We set up your Google ads and profile for the jobs you want, answer the calls you miss, chase every quote and bring in the reviews. You fund the ads direct with Google and pay us nothing until we've booked you the visits we agree in writing, then a fixed fee for each booked visit.

How it works

Six steps, in this order.

  1. We set it up. Your Google ads, your Google Business Profile, a page for the jobs you want, answering for the calls you miss, quote chasing and review requests.
  2. You fund the ads. Google bills you direct, at a daily budget we agree.
  3. We agree the number in writing. Before we start, we agree how many booked visits we will get you and in how many days: 14 days for most trades, 30 for builders and extensions.
  4. You pay us nothing while we work towards it.
  5. Once we reach it, you pay per booking. A fixed fee for each booked visit from then on.
  6. If we don't reach it in the agreed days, you have paid us nothing.
What we set up

What you get.

  • Google ads for the jobs you want.
  • Your Google Business Profile, set up so you're found on Google.
  • A page for the jobs you want, for the ads to send people to.
  • The calls you miss, answered, so a call that comes in while you're on a job isn't lost to the next name on the list.
  • Every quote chased, so a quote you've sent gets an answer.
  • Review requests to your customers, so the reviews keep coming in.

Nothing goes live until you've seen it and said yes.

The fees

A fixed fee for each booked visit.

Fee for each booked visit, once we reach the agreed number
TradeWhat is bookedFee
PlumbingA call-out£25
Boilers and heatingA quote visit£60
RoofingA quote visit£100
Other trades, including pest control, builders and extensionsA quote visit or call-outAgreedin writing before we start

Every fee is agreed in writing before we start, and you pay none of it until we reach the number of booked visits we agreed.

What counts

What counts as a booked visit.

A named customer with a phone number and address, booked into your diary for a quote visit or a call-out. A visit is free if the customer cancels and doesn't rebook within 7 days.

Your ad spend

The ad spend is yours.

Ad spend goes from you to Google direct, and we never refund it. The number of booked visits we agree depends on your budget, so a bigger budget means a bigger agreed number.

Straight answers

Common questions.

What if you don't hit the number?
Then you have paid us nothing. There is no fee if we don't reach the number of booked visits we agreed in writing within the agreed days. The ad spend you paid to Google is not refunded by us.
Who owns the ads account?
You do. The ads run on your own Google Ads account and you fund them direct with Google, so Google bills every click to you.
How quickly does it start?
It starts with a 20-minute call with a member of our team. Then we agree the daily budget, the number of booked visits and the number of days in writing: 14 days for most trades, 30 for builders and extensions. After that come your ads, your Google profile and your page, and nothing goes live until you've seen them and said yes.
Do I need a new website?
No. We set up a page for the jobs you want, and the ads send people to it, so your current website can stay as it is.
Your trade

Pick your trade.

Plumbers
£25 for each booked call-out.
Heating engineers
£60 for each booked boiler or heating quote visit.
Roofers
£100 for each booked roofing quote visit.
Pest control
A fee for each booked visit, agreed in writing before we start.

Talk it through first. A 20-minute phone call with a member of our team. Nothing is paid on the call. Book a call.

Start here

Get your website, free.

Tell us your business name and town. We’ll send back a scan of your current web presence and a preview of your site. The build costs nothing, and you don’t have to book a call to get it.

Open Monday to Friday, 7am to 10pm. Calls and WhatsApp answered same day, emails within one working day. Or book a callback at a time that suits you.

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