Yes, if your business is certificated with NICEIC, and only in the way its scheme rules allow: the badge for the scheme you hold, under the trading name on the register, for work inside your scope. The day your business comes off the register, the badge comes off your website too. Showing it without that authorisation is now banned outright under UK consumer law.
Key takeaways
- NICEIC's Approved Contractor Scheme Rules grant certificated businesses a licence to use its scheme badges "for so long as You remain on the Register(s)", and no longer.
- The bare NICEIC logo isn't yours to use. The rules say you may not use it without the scheme descriptor you're certificated for, such as Approved Contractor.
- Schedule 20 of the Digital Markets, Competition and Consumers Act 2024 lists "displaying a trust mark, quality mark or equivalent without having obtained the necessary authorisation" as a practice that is unfair in all circumstances.
- Customers can check you in seconds on the Registered Competent Person Electrical register, by postcode or company name. Your site should make that check easy, not leave it to chance.
- A badge is a start. The sites that win the job also show reviews, the jobs you certify, and a fast way to get a quote.
What NICEIC's own rules say about your website
NICEIC (Certsure LLP) publishes the rules every certificated business signs up to. The section on its badges, which it calls Scheme Brandmarks, is short and strict. In the Approved Contractor Scheme Rules:
- You get a licence, not ownership. You're "granted a non-exclusive licence to use Our Forms and Scheme Brandmarks" for as long as you stay on the register (rule 16.5).
- Badge, not bare logo. "You will not use Our Trademark without the Scheme descriptor for which You are certificated for" (rule 16.3). In practice that means the Approved Contractor or Domestic Installer badge from your asset pack, not a NICEIC logo pulled off the internet.
- Your registered name only. The badges can't sit beside "any trading name other than your Trading Title certificated with Us" (rule 16.6). If you trade under a second name, that site doesn't get the badge.
- Your registered offices only. They're for the head office or branches on the register, not a branch that doesn't carry out the certificated work (rule 16.7).
- Only for work in your scope. You must not imply NICEIC approval for work outside your certification (rule 17.2). We'd treat a badge beside a service it doesn't cover as that kind of implication.
- Off the register, off the site. If your business is removed, the licence ends "with immediate effect" and you must not display the badges "in any form or on any material" (rule 17.3), which, read plainly, includes your website.
NICEIC also keeps the files behind a login on purpose. Its own page on the logo explains there's no public download: certificated businesses get the full asset pack from their customer portal. If a web designer hands you a NICEIC logo they found online, that's a warning sign. The Domestic Installer scheme has its own rules document, so if that's the scheme you hold, read its section on logos too.
What UK consumer law says, in force since 6 April 2025
This isn't only a matter between you and NICEIC. The Digital Markets, Competition and Consumers Act 2024 lists 32 practices that are unfair in every circumstance, and number three is displaying a trust mark without authorisation. The CMA's guidance confirms these rules replaced the old Consumer Protection from Unfair Trading Regulations for practices from 6 April 2025 onwards.
The same applies to every badge on your site: NAPIT, ELECSA, TrustMark, a manufacturer's approved installer scheme. If your membership lapses, the logo in your website footer is the one most people forget to take down.
Why the badge matters to the person reading your site
Electrical work in the home is notifiable in a lot of common cases. The Registered Competent Person Electrical site sets out that a new circuit or a replaced consumer unit needs a Building Regulations Compliance Certificate, the one people call a Part P certificate, and building control notification in both England and Wales. A registered electrician can self-certify that work. Without one, the job has to be signed off another way, usually through building control. GOV.UK points homeowners to that register to check a tradesperson belongs to a scheme.
So the badge answers a real question: can this person sign off my job? The register lets them check you by postcode or by company name. A website that helps them do it, with your registered trading name written exactly as it appears on the register and a link to check, settles the doubt in one tap.
What an electrician's website should show beside the badge
The badge says you're competent. It doesn't say you're good, local or available. Reviews do most of that work, and they're where plenty of local sites fall short. From our own records, across all trades, not electricians alone: 20% of 25 local business websites our scan checked between 3 Aug and 4 Oct 2026 failed "Reviews / testimonials shown" (5 of 25).
| What to show | Why it matters |
|---|---|
| Your scheme badge, from your scheme's portal | Proves you can self-certify notifiable work |
| Your trading name exactly as registered | Lets a customer match you on the register |
| A link to check you on the register | Turns a claim into something they can verify |
| Google reviews with the count | Shows other people trusted you in their home |
| A page per job: rewires, fuse boards, EV chargers, landlord certificates | Answers what that job involves before they ring |
| A tap-to-call number and a quick quote form | Gets the job booked while they're still looking |
What it costs to have us build yours
We build websites for electricians around exactly this: your accreditations shown the way your scheme allows, your reviews doing the selling, and a page per job type. You send us your badge files from your scheme's portal; we don't use logos from anywhere else.
The website is built free, and Starter at £39 a month keeps us working on it to bring you more customers: pushing it up Google, getting it recommended by ChatGPT and the other AI assistants, turning more visitors into bookings, with hosting, security and small changes included. The £39 starts the month the site goes live, and you approve it on your phone first. Under the Busier Guarantee, if you're not busier after six months live, measured on your own Google numbers, you get every penny back. Own it outright for £299 if you'd rather.
Extra job pages are £89 each. If your reviews are thin, the Google Reviews Engine sends one text after every job from your own number with your review link: £299 setup, then £49 a month. Every other figure is on the pricing page, and the wider build is on our web design page.
Check your own site first
Run the free scan on your current site. It runs 48 checks, including whether reviews are shown and whether your phone number is a tap-to-call link, and lists the fixes in priority order. Then open your site on your phone and look at the footer: is every badge there one you still hold? Plumbers face the same question with Gas Safe and the directories; we went through theirs in do plumbers need a website if they're already on Checkatrade.
Common questions
Can I use the NICEIC logo on my website?
Only if your business is certificated with NICEIC, and only as the scheme badge you're certificated for, under your registered trading name, for work inside your scope. NICEIC's rules say you may not use the bare logo without the scheme descriptor, and the licence ends the moment you come off the register.
Is it illegal to show a trade body logo you're not a member of?
Yes. The Digital Markets, Competition and Consumers Act 2024 lists displaying a trust mark, quality mark or equivalent without authorisation as a practice unfair in all circumstances. It has applied since 6 April 2025, replacing the 2008 regulations that banned the same thing.
Where do I get the official NICEIC badge files?
From your NICEIC customer portal. NICEIC deliberately doesn't offer a public download, so a logo found through a web search isn't the right file and may not be the right badge for your scheme.
How do customers check if an electrician is registered?
On the Registered Competent Person Electrical site, by postcode or company name. It lists electricians in England and Wales registered with a government-approved scheme to self-certify domestic electrical work under the Building Regulations.
What does an electrician website cost with you?
The website is built free and Starter is £39 a month, starting the month it goes live, with the Busier Guarantee behind it. Extra job pages are £89 each, and you can own the site outright for £299. Every price is on our pricing page.
What your missed calls cost you.
£780 a month
£180 a week, £9,360 a year, going to whoever answers first.
As an example from these numbers, £631 a month is left over after the receptionist’s £149 starting price. Illustrative only, not a promise of earnings.
These are example numbers. Change them to your own. Worked out as 5 missed calls a week, times £120, times the 30% who would have booked, then over a month (52 weeks divided by 12).
A receptionist that answers every call in seconds, day or night, is £149 to £399 a month. It has to pay for itself in the first month, or you get every penny back, setup included.
Hear it answer as your businessWant the version of this with your name on it?
Run the free scan on your current site, 48 checks including AI search, no charge, or ask for your free website: we build it first, then the systems that get you booked. £39 a month keeps us working on it to bring you more customers. It starts the month your site goes live, and if you’re not busier after six months, you get every penny back. There is no obligation either way.
9 things that decide whether your phone rings.
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