The short answer: with us, a properly built salon website costs nothing to build in 2026. £39 a month keeps us working on it to bring you more customers, that is the whole monthly cost, and you can cancel any month. If you would rather pay once and host it yourself, it is £299 outright. Those are our published prices, and this whole article follows the same rule as our price list: real numbers, nothing dressed up.
Key takeaways
- A salon website, a page per treatment, built from your real reviews: free. £39 a month keeps us working on it to bring you more customers
- Rescuing a broken or dated site you already have: also free with Starter, £39 a month
- Own it outright instead, with no monthly: £299 one-off
- Extra treatment pages whenever you need them: £89 each
- The domain should always be in your name, never your agency's
The real price table
These are the prices we charge at Build My Digital. We publish them because "request a quote" usually means the price depends on what the salesperson thinks you can pay.
| What you get | Price |
|---|---|
| Your website, a page per treatment, built from your real reviews | Free with Starter |
| Starter: hosting, SSL, backups, security patches, uptime monitoring, small changes, missed-call text-back | £39 a month, cancel any month |
| Domain, only if you need one, registered in your name | £25 one-off |
| Own it outright: the same build paid once, host it anywhere | £299 |
| Extra treatment page | £89 each |
| Google Business Profile setup | £179 |
| Measurement setup (analytics with UK-compliant consent) | £199 |
Starter starts the month your site goes live, and if you are not busier after six months, you get every penny back. One-off work is half up front, half at launch, and the quote you accept is the price you pay, in writing, before anything starts.
What actually drives the price
Page count is the honest driver of what any agency charges, because pages are where the work lives. Each treatment page needs its own copy, its own booking path and its own reason to rank. A salon offering cuts, colour, nails and aesthetics competes in four different searches, so it needs four different pages. That is why our build is a page per treatment, and why the only page price on our list is £89 for an extra one later.
Things that should NOT drive the price:
- Templates dressed as custom work. A theme installed in an afternoon is not a £2,000 job.
- Your postcode. The work is the same in Wigan as it is in Chelsea.
- Licence fees passed on to you. Hand-coded sites have no page-builder subscription hiding in the invoice.
Weighing a website builder instead? Read what a DIY website actually costs over three years. For the posting side, see what social media management actually costs in the UK.
The fees that should never be on your invoice
Ask any agency these three questions before you sign:
- Who owns the domain? It must be registered in your name. If the agency owns it, they own your business's front door. With us it is £25 one-off, registered in your business name, and it goes with you if you leave.
- What happens if I cancel? The answer should be plain. With us: the site stays online to the end of the month you have paid for, then it comes down, and you can have the files. No exit fee, no minimum term.
- Is there a minimum term? There should not be one. With us, Starter is £39 a month with no minimum term, and if you would rather have no monthly at all, the outright build is £299 once.
Where your reviews come in
Most salons we scan have hundreds of five-star reviews on Google and Fresha, and a website that mentions none of them. Your reviews are the most persuasive thing you own. A site built around them, with each treatment on its own page and booking wired to every button, is what turns searches into appointments. That is the whole build philosophy, and it is why we ask about your reviews before we ask about anything else.
How to check what you have now
Before spending anything, run your current site through our free scanner at buildmydigital.co.uk/scan. It runs the same 48 checks we run before any build ships: technical health, SEO, trust signals and conversion. The full report shows instantly, with no email required. If your site scores well, keep it. If it does not, the report shows exactly what a rebuild would fix.
Common questions
Do I have to pay monthly?
Only for the growth work with us: Starter is £39 a month, cancel any month. If you would rather pay once, the outright build is £299 and there is no monthly. Either way the domain is in your name.
How long does it take?
A five-page site is typically ready for your approval within a week of receiving your details, and live on your domain days after your go-ahead.
Do I have to write anything?
No. We draft every page from your real services and reviews, and you correct rather than compose. Deeper professional copywriting is £89 a page if you want it.
What is not included?
A domain if you need one (£25 one-off, registered in your name), photography, and new pages beyond the build (£89 each). The £39 a month covers everything else.
What your unanswered DMs cost you.
£390 a month
£90 a week, £4,680 a year, going to whoever answers first.
As an example from these numbers, £241 a month is left over after the assistant’s £149 starting price. Illustrative only, not a promise of earnings.
These are example numbers. Change them to your own. Worked out as 8 slow replies a week, times £45, times the 25% who would have booked, then over a month (52 weeks divided by 12).
An assistant that answers every Instagram message in seconds, in your own words, is £149 to £399 a month. It has to pay for itself in the first month, or you get every penny back, setup included.
Watch it answer as your businessBoth calculators, calls and messages, on one page: the missed call cost calculator.
Want the version of this with your name on it?
Run the free scan on your current site, 48 checks including AI search, no charge, or ask for your free website: we build it first, then the systems that get you booked. £39 a month keeps us working on it to bring you more customers. It starts the month your site goes live, and if you’re not busier after six months, you get every penny back. There is no obligation either way.
9 things that decide whether your phone rings.
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